Foryoudress is a premier designer of dresses based in Los Angeles, California. We specialize in special occasion gowns for homecoming, prom, bridesmaid, mother-of-the-bride, cocktail, and other evening wear. With over 200,000 gowns in stock, you are sure to find a favorite. We pride ourselves for having a collection of dresses in a wide selection of sizes, silhouette, fabrics, and colors. We offer a variety of styles that have dazzling beading, sexy strapless tops, elegant halter necklines, and more. No matter your occasion, in a dress form Foryoudress you’ll feel flawless and confident.

And as a secret between just us, you’ll know that your dress was priced at a stunningly affordable cost.

We’ve been supplying the world with fabulous, fashionable gowns since 2006 and we are ready to make your special occasion a night to never forget. So, check out our collection and be sure to check back often for new arrivals and updated stock on online.

Please also visit our “Retail Locations” section to find a store near you that carries our line.

If you are a retailer and are interested in purchasing our collection for your store, please contact our sales team via our “Contact Page” for more details.

Thank You!

Foryoudress, For you dress

About Alyce Paris

Alice Marie-Thérèse Hamm had unusually ambitious dreams for a young girl during wartime 1940s in a petite farming village in eastern France.  She harnessed her entrepreneurial instinct by tailoring shirts for the town’s farmers, and handmade elegant dresses for the local ladies out of her mother’s draperies (much to maman's dismay).

She soon grew restless and moved her talents to a local design school before deciding that where she really needed to be was Paris in the early 50s.  After graduating the Paris École de Coupe in 1952, Alice was ready to take on the world: she abruptly switched continents, and moved to Chicago in 1953 to design for a bridal and specialty dress manufacturer.   When Alice became a U.S. citizen, she soon changed the spelling of her name from Alice to Alyce (pronounced AH-lease) hoping that people wouldn't mispronounce her name.   Alyce became increasingly insatiable by working for other people, and thus founded her own company in 1967 after she bought out the owners, loftily telling them “you don’t need this company anymore—you have another one, plus your son doesn’t want it, anyway.”

After  50 years, we still hand make dresses using the same finishing techniques that Alyce developed during her prodigious working years and passed down to the next generation.

After 50 years, we still sell our evening gowns to some of the same bridal shops who were Alyce’s first customers in the late 1960s.

After 50 years, our boutique customers still covet our iconic and beautifully handcrafted dresses, we recognize the urgent need to become more relevant in the retail market and expand into new opportunities.

Claudine C. Hamm

Chief Creative Officer

Claudine C. Hamm, Alyce’s niece, hosted her very first fashion salon in Alyce's atelier at the tender age of 6, when she commanded all Alyce's party guests to don Alyce's stilettos before viewing Claudine's collection of carefully draped mannequins! She began modeling for Alyce as a tween, and by the time she was a senior in college in 1999, was designing the company's most popular signature beaded and two-piece dresses. She is now the company’s CEO and Chief Creative Officer, overseeing everything from supply chain to design to advertising, and spends her time traveling between Southern China, Chicago, and New York. Claudine strongly believes, “You need to excavate honest and natural feelings deep within yourself to create a collection that really matters to a variety of women. Fashion is created in the urgency of the moment.”

Claudine has a B.A in Fine Arts from Bard College, and a Masters in Management and Finance from Harvard University; she has also attended The University of Chicago Law School, M.I.T, Northwestern, and Columbia University in the City of New York.  Claudine's charity experience includes raising money for charity:water; corresponding with a survivor of war in Women For Women International; registering donors for DKMS; and empowering women by supporting a code of courage.

John Cox

VP of Operations

John Cox began his career in operations at the age of eighteen working for a small privately held beauty supply company.  He worked his way through the ranks and became the VP of Operations.  John was a member of the executive planning team which set the direction, focus, and tone of the company.   During his career, he participated and led operations through five acquisitions.  John managed a team of more than thirty people. John orchestrated two company headquarter relocations with zero disruption to customers.  John’s hands-on ‘can do’ attitude helped the company grow exponentially since 1985.  Next to the founder and current chairman, John is the third member of the company’s hall of fame.

In March of  2017, John was recruited by Alyce Paris to be the VP of Operations, and help the company manage its core business while setting up critical new initiatives that are expected to grow the company exponentially.

Esther Nwabuego


Esther Nwabuego is responsible for the company’s finances, corporate policies, human resources and ALYCE’s relationship with lending institutions and external auditors.  Esther, a licensed CPA, graduated Summa Cum Laude from DePaul University in 2002 with BS in Commerce, majoring in Accounting.  She earned her MBA degree from Northern Illinois University in 2013.

Esther started her career in 1998 with USG Corporation, the largest manufacturer of gypsum products in North America.  Since then she has held several accounting and finance roles in varied industries including distribution, property investment management, and financial consulting. Over the years she has built a reputation for reworking financial reporting standards to create a platform for better decision making and improved credibility with external stakeholders.  Prior to joining ALYCE, Esther was the Director of Finance and Accounting at Fromm International, a leading marketer of beauty essentials in the professional beauty industry. In this role, she was responsible for the planning, direction and coordination of all the functions that drives the company financial reporting which adequately reflect the financial position of the organization in accordance with GAAP. She also oversaw and provided strategic budget planning and development support to the Fromm executive management team including identifying and recommending opportunities for increased efficiencies.

ALYCE Paris, ALYCE Paris

Elizabeth K dresses has created a chic and sophisticated collection of prom dresses and party dresses for today's woman at affordable prices. This stunning collection includes prom dresses, party dresses, homecoming dresses, teen party and short prom dresses, and Mother of the Bride dresses available in a wide range of sizes from small to 3X to fit every figure. Elizabeth K dresses combine the latest styles and trends in formal wear with elegant fabrication in rich colors accented with sparkling beading and delicate lace for a dazzling look at your next formal affair.

Elizabeth K dresses create a memorable look for any special occasion. These amazing formal dresses include the hottest trends in prom dresses including high-neck beaded gowns, sheer-illusion dresses, mermaid prom gowns, flowing chiffon long dresses and flirty party dresses. There are one-shoulder formal dresses and elegant lace embellished long dresses for the Mother of the Bride. Elizabeth K plus-size dresses are available in many styles to make you look and feel fabulous at prom, party or formal dance.